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Why choose Vanguard?

Value to investors

Our low-cost approach can help you make the most of your clients’ money.

50 years of experience

We’ve been taking a stand for investors since we were founded in 1975.

Choice of strategies

We have a long history of active management, pioneered index investing and offer a wide range of ETFs.

USD 12 trillion AUM(1)

We’re one of the largest asset managers in the world.

(1) Data as of 30 November 2025.

Insights

Thoughts on topics that matter to you and your clients.

Feb 10, 2026

ETF flows set a blistering pace to start 2026

Europe-domiciled ETFs enjoyed record-setting inflows in 2025. That momentum shifted up a gear in January.

Read more
Feb 10, 2026

ETF flows set a blistering pace to start 2026

Europe-domiciled ETFs enjoyed record-setting inflows in 2025. That momentum shifted up a gear in January.

Read more

The Vanguard difference

Our unique mutual ownership structure in the US, where we are owned by our clients*, means our interests are aligned with those of our investors globally. It is this structure that underpins our core purpose, which is to take a stand for all investors, treat them fairly and give them the best chance for investment success. Read our guides to discover the true Vanguard difference.

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*The Vanguard Group, Inc. is owned by Vanguard's US-domiciled funds and ETFs. Those funds in turn are owned by their investors.

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