Underpinning our approach is a dedication to adding value and investor support in all the ways we can, from how we invest, to the principles we’ve always adhered to.
Low-cost building blocks for a diversified portfolio
Vanguard helped pioneer index investing back in 1976, and has been offering exchange-traded funds (ETFs) in Europe for over 10 years. While a lot has changed in the investment industry over that time, our core principles haven’t. We only create ETFs for the long term. They are all highly diversified yet straightforward, built for long-term investing, not short-term trends.
We are committed to delivering quality and value in all we do, with dedicated expertise and innovative technology combining with the aim of consistently delivering the right results.
Clarity and reassurance
Each one of our ETFs is built in the same uncomplicated way, so investors know exactly what they are getting. They’re also highly diversified, helping to minimise volatility and risk.
Robust approach and enduring value
Our disciplined approach means we don’t look to meet short-term trends, but only launch the core ETF building blocks built for long-term investment.
Driving down costs
Our unique structure1 and client-focused philosophy mean we always aim to reduce costs consistently across the range, not just as a short-term pricing tactic.
Indexing pioneers with decades of experience
We launched the first index fund for retail investors in 1976. Over time we’ve refined our approach, and launched our focused range of enduring ETFs in Europe in 2012.
10+ years of Vanguard UCITS ETFs in Europe
ETF investing
Today, the features of ETF investing are well recognised. By combining the in-built diversification and professional management of a mutual fund, with the continuous pricing and liquidity of individual shares, ETFs look set to provide value to investors for many more years to come.
Over 30 million investors worldwide trust us with their money. Our scale and unique ownership structure1 help us to keep costs low, and—combined with the considered design of our ETFs—liquidity high. We have over 45 years of index experience, but our integrated trading and portfolio management team are continuously fine-tuning our approach.
We leverage technology to improve trading efficiency, minimise costs and deliver greater value. Rather than simply following algorithms, we set up a global quantitative analytics team that uses sophisticated algorithmic wheels to analyse and adjust our approach based on market conditions.
Our dedicated team supports ETF liquidity and trading throughout the trading day. This makes a real difference, especially for larger or more complex trades where we can enhance the experience for investors.
Like all our investment products and services, our ETFs follow four key principles: clear investment goals; balanced exposure; long-term discipline; and low costs for investors to keep more of their returns.
"All our ETFs offer investors diversified, liquid and transparent exposure to robust underlying indices from trusted, globally recognised providers – helping to build your clients’ futures on strong foundations."
Senior equity index and ETF product specialist
1 Our unique mutual ownership structure in the US, where we are owned by our clients*, means our interests are aligned with those of our investors globally. It is this structure that underpins our core purpose, which is to take a stand for all investors, treat them fairly and give them the best chance for investment success.
*The Vanguard Group, Inc. is owned by Vanguard's US-domiciled funds and ETFs. Those funds in turn are owned by their investors.
Important risk information:
The value of investments, and the income from them, may fall or rise and investors may get back less than they invested.
ETF shares can be bought or sold only through a broker. Investing in ETFs entails stockbroker commission and a bid- offer spread which should be considered fully before investing.
For further information on the funds’ investment policies and risks, please refer to the prospectus of the UCITS and to the KID before making any final investment decisions. The KID for these funds are available in local languages, alongside the prospectus via Vanguard’s website.