Vanguard helped pioneer index investing back in 1976, and has been offering exchange-traded funds (ETFs) in Europe for over 10 years. While a lot has changed in the investment industry over that time, our core principles haven’t. We only create ETFs for the long term. They are all highly diversified yet straightforward, built for long-term investing, not short-term trends.
We are committed to delivering quality and value in all we do, with dedicated expertise and innovative technology combining with the aim of consistently delivering the right results.
Each one of our ETFs is built in the same uncomplicated way, so investors know exactly what they are getting. They’re also highly diversified, helping to minimise volatility and risk.
Our disciplined approach means we don’t look to meet short-term trends, but only launch the core ETF building blocks built for long-term investment.
Our unique structure1 and client-focused philosophy mean we always aim to reduce costs consistently across the range, not just as a short-term pricing tactic.
We launched the first index fund for retail investors in 1976. Over time we’ve refined our approach, and launched our focused range of enduring ETFs in Europe in 2012.
We launched our first ETF in Europe back in 2012. It was still early in the ETF journey but our vision was fixed on the future. This is because all our ETFs share a common purpose - they are designed to be held for decades. They give you exposure to enduring investment strategies built for the long term, through core portfolio holdings tracking industry leading indices, not niche themes. When you invest in a Vanguard ETF, you know you’re going to get a low-cost, diversified, liquid and transparent building block that you and your clients can rely on to deliver these qualities over an investment lifetime.
Today, the features of ETF investing are well recognised. By combining the in-built diversification and professional management of a mutual fund, with the continuous pricing and liquidity of individual shares, ETFs look set to provide value to investors for many more years to come.
Underpinning our approach is a dedication to adding value and investor support in all the ways we can, from how we invest, to the principles we’ve always adhered to.
Over 50 million clients worldwide trust us with their money. Our scale and unique ownership structure1 help us to keep costs low, and—combined with the considered design of our ETFs—liquidity high. We have over 45 years of index experience, but our integrated trading and portfolio management team are continuously fine-tuning our approach.
We leverage technology to improve trading efficiency, minimise costs and deliver greater value. Rather than simply following algorithms, we set up a global quantitative analytics team that uses sophisticated algorithmic wheels to analyse and adjust our approach based on market conditions.
Our dedicated team supports ETF liquidity and trading throughout the trading day. This makes a real difference, especially for larger or more complex trades where we can enhance the experience for investors.
Like all our investment products and services, our ETFs follow four key principles: clear investment goals; balanced exposure; long-term discipline; and low costs for investors to keep more of their returns.
1 Our unique mutual ownership structure in the US, where we are owned by our clients*, means our interests are aligned with those of our investors globally. It is this structure that underpins our core purpose, which is to take a stand for all investors, treat them fairly and give them the best chance for investment success.
*The Vanguard Group, Inc. is owned by Vanguard's US-domiciled funds and ETFs. Those funds in turn are owned by their investors.
"All our ETFs offer investors diversified, liquid and transparent exposure to robust underlying indices from trusted, globally recognised providers – helping to build your clients’ futures on strong foundations."
Senior equity index and ETF product specialist