Exploring the benefits of index-fund investing
Learn about how low-cost index investing can help investors achieve their financial goals.

Learn about how low-cost index investing can help investors achieve their financial goals.
Index investing is designed to provide broad market diversification at the lowest possible cost available. And by doing that, they provide all the benefits of diversified investing while minimising costs and keeping as much of the investment in the portfolio growing and compounding over time.
Volatile markets are interesting. Active fund managers tend to argue that their funds are going to outperform in volatile markets because there are greater opportunities to pick on stocks that might outperform or underperform relative to the benchmark. But the reality is that for every investor that picks a stock going in the right direction, there's an investor that picks a stock going in the wrong direction.
And so it's very difficult for active funds to outperform, regardless of how volatile the markets are. And data shows that on average active funds tend to underperform regardless of market environment, regardless of investment environments that benefit a particular investment style or investment strategy, and so it's usually easier to stick with an index fund and to just rely on the consistent performance that, regardless of market volatility, is going to deliver something close to the benchmark with relatively low cost drag.
One of the challenges is consistently beating the benchmark. So an investor could beat the benchmark in a particular year or a particular month, but to do that consistently, year in, year out is increasingly difficult. It's very difficult to continually be in the top half or certainly in the top quarter or higher of investment managers, which means that if I'm picking a fund and I look at it over a one year time period, maybe I do find a fund that beats it. As I go from one year to five years to ten years to longer, over the entire investment horizon that I might be considering, the chances that I'm actually going to find a fund that beats in all of those years, versus an index fund, is going to increasingly diminish. Odds are much more in favour of an index fund over an active fund during longer time periods.
Financial advisors want to look for investments that will provide their clients with broad market diversification at low costs. They want something that is going to provide consistent performance or outperformance, and index funds and ETFs are a great way of attaining that low cost investment strategy that their clients are looking for.
Investment risk information
The value of investments, and the income from them, may fall or rise and investors may get back less than they invested.
Important information
This document is directed at professional investors and should not be distributed to, or relied upon by retail investors.
The information contained herein is not to be regarded as an offer to buy or sell or the solicitation of any offer to buy or sell securities in any jurisdiction where such an offer or solicitation is against the law, or to anyone to whom it is unlawful to make such an offer or solicitation, or if the person making the offer or solicitation is not qualified to do so. The information does not constitute legal, tax, or investment advice. You must not, therefore, rely on it when making any investment decisions. The information contained herein is for educational purposes only and is not a recommendation or solicitation to buy or sell investments.